Moments in Time: A Collection of Captivating Photographs by Thomas C King

Our challenge was to create a public relations campaign for The Safe Mobility Project, an Akron, Ohio based charity with the goals of increasing awareness and support. Our solution was to take an emotional approach with our advertising and public relations to engage consumers in a heartfelt and meaningful way.  

This project was exciting as I got to be one of the first hands in shaping Eco Drive Motors personality and feel. Our challenge was to connect Eco Drives Motors to its target audience and segments. Our solution was to find market sentiment and align Eco Drives with the qualities electric vehicle owners are looking for. In reviewing consumer data we found that a trendy, environmentally aware, and knowledgeable approach was best. 

Firstly, GO VOLS!, In this project I got the wonderful opportunity to work with Fanta and the SEC for college game day. Fanta came to us with the challenge or bringing Fanta beverages back into the limelight and creating a new opportunity of advertising they were not accustomed too. Our solution was to find a market that is evergrowing and iconic inwhich we landed on the SEC. The south eastern conference is filled with fun, pride, and memories. This aligned with fantas sentiment and became a match made in heaven. 

As a passionate motor sports enthusiast working with Guy Racing was a wonderful experience. Although I did not get to flex my advertising and public relations muscles, creating their logo and branding was an experience I will cherish. It’s not everyday you get to see your designs fly by at over 100 miles per hour. 

For our campaign with PRIME hydration we were given the challenge of incorporating the everyday athlete. PRIME is a big time brand in which they have big time collaborations such as with the UFC and other solo athletes. Switching to everyday athletes was a down to earth and emotional appeal that PRIME hasn’t explored before. For our solution we reviewed customer data and targeted towards the consumer segments that are most active and seek energy enhancers and recovery. 

Our challenge with MyElement was setting it apart from other water and infused water brands. For our solution we approached it as a savior. We incorporated detailed packaging and desert elements to make it seem like the oasis the consumer has been dying for. We all know water is refreshing, but what if it was life saving.